You have built one of those wonderful websites with the precision and attention to detail similar to what an architect would when building an edifice. But a physical edifice would be there for everyone to see, appreciate, enjoy and use. But your website which qualifies otherwise to rank among one of world’s wonders may be seen only by you and the team who built it for you. How then do you show case your website in worldwide web?

The only way to achieve this objective is making your website search engine friendly, or in technical terms, your website should be search engine optimized. search engine optimization is achieved through SEO content which means you should have an in-depth knowledge of SEO content. Let us now examine the various attributes of SEO writing.

SEO Content Helps the search engines help you

SEO Techniques, SEO Content, the layout of your website, and the web design tools you have employed will all function in tandem and not in isolation. SEO content is the result of intelligent work, rather than technological jugglery or a magic wand. Popular search engines constantly review their algorithms to unearth unethical tricks indulged in by the Techies and make changes to maintain the sanctity of their service. The search engines continuously analyze the text, link popularity, images, and other factors with reference to the search term. Your cost of building the site, or the latest platform on which you build it, or even showcasing your technical expertise are often of little or no significance at all when it comes to SEO Content. In fact, complex designs can even potentially spoil the party.

SEO writing to optimize content rankings

SEO writing should satisfy two distinct masters – a) The search engines and b) The prospects at whom the SEO writing is targeted. You cannot estrange one from the other because they are equally important. The good news however, is that if the copy is good for the web viewers, then major chances are it is good for the search engines too. The broader spectrum of rules and indexing parameters etc. remain the same with almost every popular search engine. But, when it comes to algorithms or detecting spam, each one has a different approach. Learning these and incorporating them into your SEO writing is not a difficult task. The Ad copywriters enjoy the facility of testing the performance of each copy they write and pick the one that delivers best results. But, this facility is largely absent with SEO writing and what little is available comes at a price.

Some helpful pointers

When you have a company name that is bit too long, try to create a shorter version for inclusion in the copy because that is the way Google loves it. Overture results may not always be 100% accurate. Using 4 different titles is likely to produce better results. Be bold enough to experiment with your SEO work. Pay special attention to the page where your customer is expected to use his credit card or provide you contact information. In other words, make the call for action precise and sharp.

Keywords and SEO writing

We now come to the crux of SEO writing. Let us briefly understand what keywords are:

Someone in LA is looking to spend money on home improvements. So, he opens the home page on the internet and is all set to search for information. There are hundreds of websites engaged in this trade; some of them are in LA or close to LA. What search term is this person going to write in the box? It can be ‘home improvements’ ‘home improvements LA’ ‘LA home improvement’ ‘home improvement accessories’ ‘home improvement services in LA’. There is a common thread ‘home improvement’ and then there are the variations. Understanding these common threads and variations to deploy them effectively in the copy is the basic character of keywords and SEO content.

Top advantages from SEO writing

The major advantages that can flow to the website that is optimized for the search engines are:

• Reach the top:

  A position that every webmaster loves to be in and works constantly for. With optimized content more and more viewers will be visiting the website and potentially translate to more business
  
  

• Increased exposure:

  Most web viewers do not go beyond the first page of the search results because they often tend to get the information they are seeking within the first few results. A carefully optimized web content can take you to the coveted slot offering significantly higher exposure
  
  

• Affordable:

  Optimizing the content for search engines is a relatively easier task and the costs attached are often affordable
  
  

• Better ROI:

  The ultimate objective of any business is better return on their investments and SEO content will provide you just that.
  
  

Role of keywords in SEO content

We will use ‘home improvement’ as sample key words to examine the role of keywords in SEO content. Three simple rules need be adhered to for best results. These are: a) Your key phrases are laser focused b) Word lengths of over 400 tend to yield better results c) The usability, tone or feel should never be sacrificed for search engines. The keyword or key phrase chosen should be such that one can construct a sentence around it and not synthetically keep it hanging somewhere.

Using a set of different keywords or key phrases (5 or 6 for every page) is considered beneficial than repeating the same keyword across the page. But, building content around 5 or 6 key phrases in the same page calls for some skillful writing.

If you can personally do it for your business then great! Outsourcing is the next option and there is a battery of freelance platforms where you can buy world class services in SEO content often at very affordable prices. Paying a few extra dollars for quality SEO writing will always be more beneficial for your business in the long run, if not instantaneously. The gurus recommend that a minimum of 2 key phrases per page is the safest way to satisfy the search engines.